The Modern Day Mammy

Some (informal) background: during, and immediately following slavery, there were several caricatures to categorize Black people. some were used to justify slavery and discrimination, and they were all, for the most part, derogatory. The Mammy is the housekeeper. she cooks, cleans, looks after the children, and does it all with a swish in her hip, and skip in her step, while singing and smiling. she is just so happy to be serving her master, and she loooves those kids. physically, the mammy is portrayed as heavyset, and completely desexualized. the message: a black woman's only business is being a servant. of course, this was perpetuated on television and on film. in the beginning, the only Blacks you saw in the media were servants. in commercials, Black women were used to advertise cleaning products and food, so that they were still seen as cleaners and cooks.
today in the media, we can see Black women as intelligent beings, sexual beings, comical, emotional, dynamic beings. but that doesn't change the fact that some of those old stereotypes still exist. they're just not as blatant.

1.) The Pine-Sol Lady

what's funny is that the article i got this image from is called "Is Aunt Jemima back?" Ahh the Pine-Sol lady. she couldn't fit the description any better. and that line: "That's the power of Pine-Sol, baby". To a mammy, everyone is "baby", as she is everyone's nurturer.

2.) The Popeye's Lady

while looking for this image, i also found articles accusing the Popeye's commercials of being racist.
This is from theurbandaily.com: "the Popeye’s Chicken ad campaign featuring a new-growth-scratching sassy black woman who introduces herself as Annie “the Chicken Queen” is but a biscuit and strawberry soda away from being a full-on minstrel show."
now i don't agree 100% with this quote, but i could do without watching yet another Black woman on t.v. perpetuating a stereotype, twisting her neck, with her hand on her hip, saying with sass: "mmm hmm" and "honey"